Taipans sign multi-year deal with Coors

Good Drinks Australia is excited to partner with the Cairns Taipans, bringing global brand Coors to the forefront with a multi-year deal with the NBL heavyweight.

“This is a three pointer right on the final buzzer for all involved. The Taipans are such an exciting and dynamic club.

"We can’t wait to work together and deliver for all involved. For Coors to be the official beer partner of the Cairns Taipans is truly epic, and we’re excited to share our great brands and beers with the fans,” said GDA National Business Manager, Dan Moraday.

While Coors will be the face of this partnership, Good Drinks brands Gage Roads Brew Co and Matso’s will also form an important part of the fan experience.  

Fans in corporate spaces and boxes at Taipans home games will enjoy some of the best seats in the house, along with a food and beverage package that features Coors Lager and the rest of the Good Drinks Australia portfolio.

Coors will also feature in the club’s social media regularly,  with the best bucket of the month to be crowned the Coors Coldest Shot across channels. 

“This is a major deal for the Taipans, as Coors becomes the club’s first official beer partner. We are so pleased to align with such an iconic brand, as well as form a new relationship with Good Drinks Australia. 

“There are exciting elements to this partnership that our corporate network will certainly enjoy. On a broader scale, the Taipans are synonymous with the Cairns community, and they are so supportive of brands that join the team. 

“I have no doubt our beer-drinking fans will enjoy their basketball with a side of frosty cold Coors this season,” said Taipans CEO Mark Beecroft. 

The deal highlights the strength of Coors and the broad range of beer brands across the Good Drinks portfolio, giving great choice to partners, customers and consumers.

“Good Drinks is proud to offer such a strong and diverse portfolio, delivering more options and better results to sporting clubs, venue owners and drinkers across the country.

"Coors is a world class brand, and we’re excited to team up with Taipans to grow its presence with basketball fans and Queensland locals,” said Moraday.